Toowoomba Carnival of Flowers Unveils 2026 Sponsorship Prospectus

Plant Your Brand at Queensland’s Most Colourful Springtime Celebration

5 January 2026

Toowoomba Carnival of Flowers, Queensland’s most iconic celebration of spring, has today launched its 2026 Sponsorship Prospectus, inviting businesses across Queensland, interstate and beyond to “plant their brand” at an event that continues to bloom bigger each year.

Fresh from receiving Silver at the 2025 Queensland Tourism Awards, the 2026 prospectus opens the door to meaningful, creative and high-impact partnerships across one of the state’s most beloved and award-winning events.

Owned and delivered by Toowoomba Regional Council, the Carnival attracts more than 400,000 attendees annually. In 2025, it generated more than 830 media items, reaching an audience of 18.6 million across print, radio, television and digital platforms.

Toowoomba Regional Council CEO, Sal Petroccitto OAM, said the Carnival’s strength lies in its identity and its deep community connection. “Toowoomba Carnival of Flowers is more than a festival, it’s a celebration of place, people and pride. We work closely with our partners, going far beyond placing a logo on a brochure.

“We cultivate relationships that grow year after year, and in 2026 we are excited to welcome new organisations who want to stand out, connect with diverse audiences and be part of a truly iconic Queensland tradition,” he said.

Now entering its 77th year, Toowoomba Carnival of Flowers is calling on organisations to join its legacy of colour, community and creativity. With visitors travelling from across Queensland, interstate and internationally, the event offers unmatched visibility for brands looking to engage couples, families, group travellers and locals.

The 2026 Sponsorship Prospectus features a diverse suite of partnership opportunities, including major naming rights and bespoke collaboration packages. Hero opportunities include:

• Floral Parade Naming Partner: Align with Australia’s only floral parade, attracting up to 80,000 spectators.
• FEASTival Partner: Celebrate local produce with thousands of food lovers in iconic Queens Park.
• Night Garden Partner: Illuminate the Botanic Gardens across three magical weeks of spring.
• Floral Friday Partner: Support a region-wide celebration of colour and Carnival spirit.
• Entertainment in the Parks Partner: Connect with hundreds of thousands enjoying live music across two of the region’s most-loved parklands.
• Weekend Table Partner: Align with a signature long-table dining experience across the Toowoomba Region.
• Paw Parade Partner: Join one of the fastest-growing family-friendly events, drawing more than 4,000 dog-loving attendees.
• Ferris Wheel Partner: Be part of one of the Carnival’s most photographed and recognisable attractions.
• Perennial Partners & Product Partners: Ideal for organisations seeking visibility, community connection and grassroots impact.

First held in 1950, with 50,000 spectators lining the streets for the inaugural parade, the Toowoomba Carnival of Flowers has grown into a nationally celebrated cultural event that remains deeply connected to its heritage and to the community it proudly represents.

With a mission to strengthen regional prosperity through nature, cuisine and community spirit, the Carnival continues to champion sustainability, tourism growth and authentic visitor experiences.

Toowoomba Regional Council CEO, Sal Petroccitto OAM, said businesses interested in partnership opportunities or bespoke sponsor packages are encouraged to register their interest.

MORE INFORMATION AVAILABLE HERE.

ENDS

Media friends please contact Liquidity Marketing, Nicole Leatherby on 0438 192 011 or nicole.l@liquiditymarketing.com.au for all media and interview enquiries relating to Toowoomba Carnival of Flowers.