THREE WEEKENDS OF FLORAL-FILLED FUN, RUNNING FROM 18 SEPT TO 5 OCT 2026
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Make Toowoomba Bloom!

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CALLING ALL TOOWOOMBA CREATIVES & BUSINESSES FOR FLORAL FRIDAY

This year, Floral Friday is back to kick off Toowoomba Carnival of Flowers in the most spectacular way possible — and we want you to be part of it!

Floral Friday is more than just a celebration of flowers; it’s a chance to show off our region’s love for this iconic event with an enthusiastic “welcome to spring!” 

On Friday 18 September, we want the Toowoomba region to burst into bloom — a living, breathing canvas of colour, community pride and unbridled carnival spirit, with colourful blooms absolutely everywhere!

We’re inviting local and regional businesses to open their doors — and their windows — to creativity, and talented local artists to help make it happen. Read on to find out how you can get involved!

A note on funding: These Floral Friday activations are subject to the approval of a funding grant. If successful, artists will receive up to $1,000 to cover their materials and time, and participation will be free for businesses. We’ll be in touch with all successful applicants in July — so get your expression of interest in now and let’s keep our fingers (and petals) crossed!

FOR BUSINESSES

This is your chance to put your shopfront in the spotlight! A local artist will create a stunning, temporary floral artwork on your window or entrance area — fully removable and safe for all surfaces. The best part – it’s completely free for you to participate!

Before anything goes up, you’ll have the opportunity to meet your artist and approve the concept, so you’re always across what’s blooming on your building. Artists will need access to your site around 2–3 days before Floral Friday to work their magic.

In return, your business will enjoy increased visibility and foot traffic during Carnival, a fresh and eye-catching shopfront and inclusion in Carnival promotions, social media features and an official event map.

We’d love to have you on board! If you’re interested, click below to add your details to our expression of interest database.

FOR ARTISTS

We’re on the hunt for talented local and regional artists to help us transform Toowoomba’s shopfronts, windows and entrances into vibrant floral statements — and we want to hear from you!

We’re aiming to partner with up to 15 businesses across the Toowoomba region, each offering a unique canvas to get creative with — think shopfront windows, exterior walls and entrance areas of varying shapes and sizes.

You’ll be matched with a local business and have the chance to meet with them ahead of Floral Friday to discuss and agree on your artistic vision. Your artwork will be temporary and fully removable, and all materials must be safe for glass and commercial surfaces. You’ll have access to your allocated site 2–3 days before the big reveal on Floral Friday.

If you’re interested in getting involved, click below to add your details to our expression of interest database.

Our Previous Sponsors and Partners

Petal Partners aCross the Seasons

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Be Part of the Parade

It’s time to 
Strut your stuff!

We’re excited to receive your applications! Our team is ready to support you every step of the way through this process.

Got questions? Don’t let them grow wild—reach out to us! We’re here to ensure your parade experience blossoms into something truly spectacular. Don’t wait to plant your ideas—apply today

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Thu, 26 Feb - 26 Feb, 8am AEST

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