Hold onto your gardening hats, flower enthusiasts! The petal phenomenon that is Toowoomba Carnival of Flowers is back for its 76th spectacular year, and we’re hunting for business partners who are ready to grow something extraordinary with us.
Why are we buzzing like bees in springtime? Because this isn’t just any flower show – this is Australia’s most spectacularly blooming event of 2025!
Picture this: 37.2 million petals (yes, we counted them), 400,000+ flower-loving visitors, and a cool $29 million boost to Queensland’s economy. Not bad for a bunch of flowers, eh?
Mark your calendars for the ultimate Floral Frenzy from 12 September to 6 October 2025. Four weekends of pure botanical brilliance that’ll make your social media feed explode with colour!
According to Environment and Community portfolio spokesperson Cr James O’Shea (who’s as passionate about petals as we are), “We’re not just planting flowers here – we’re growing opportunities. Whether you’re a big business bee or a local garden guru, we’ve got sponsorship possibilities that’ll make your brand bloom.”
Think we’re just another pretty flower show? Think again! We’ve got some seriously impressive corporate companions in our garden – People First Bank, Grand Central, Mort & Co Fertiliser, Queensland Rail, Ergon Energy, Qantas, Bunnings, Telstra and Budget have all planted their flags with us. And trust us, they’re reaping what they’ve sown!
Ready for the really exciting bit? 2025 is bringing some fresh blooms to our botanical bash:
- A mind-bending Floral Frenzy take over
- The swankiest Lawn Party in town
- Our legendary Floral Parade
- A Small Plates and Local Tunes festival (because you can’t live on flowers alone)
- An enchanting Long Table Dining weekend
- A “paw-some” parade for our four-legged friends to strut their stuff…
“What we’re creating here isn’t just an event – it’s a full-blown floral festival that turns the Toowoomba Region into Queensland’s prettiest destination,” Cr O’Shea said. “We’re talking legendary homegrown hospitality, local produce that’ll make your taste buds dance, Queensland wines that’ll have you singing, and entertainment that’s world-class (if we do say so ourselves).”
Ready to join our blooming brilliant adventure? We’re looking for:
- Event product partners (the more creative, the better!)
- Businesses who are ready to be featured on a national stage
- And yes, we’re dead serious about that hay fever reliever partnership (because someone’s got to look after our sneezing friends!)
Don’t let your chance to be part of Australia’s most beautiful event slip through your fingers – get in touch today!
Because in 2025, we’re not just having a flower show… we’re having a Floral Frenzy! 🌺
The Sponsorship EOI closes on 6 February 2025 with all information via www.tcof.com.au or directly, at https://tr.smartygrants.com.au/TCOF2025
Toowoomba Carnival of Flowers – A History
Since its inception in 1949, the Toowoomba Carnival of Flowers has flourished and is now an iconic Queensland event. The brainchild of Essex Tait and the Toowoomba Chamber of Commerce, Carnival was introduced as a way for the city to use its “Garden City” reputation to promote increased economic activity following the hardships of war. On 21 October 1950, the Toowoomba Carnival of Flowers commenced with a street procession that stretched three miles in length. Led by a bullock team and watched by a crowd estimated to be 50,000 strong, it was a resounding success, as it has been ever since.