The brainchild of Essex Tait and the Toowoomba Chamber of Commerce, Carnival was introduced as a way for the city to use their “Garden City” reputation to promote increased economic activity following the recent hardships of war.
On October 21, 1950 the Toowoomba Carnival of Flowers commenced with a street procession that stretched three miles in length. Led by a bullock team and watched by a crowd estimated to be 50,000 strong, the Parade was a resounding success. The Toowoomba Carnival of Flowers subsequently became firmly cemented as an annual event in the region’s community calendar.
As the years passed, Carnival’s appeal widened, attracting tourists from across Queensland, interstate and internationally.
Toowoomba Carnival of Flowers won the 2013 Queensland Tourism Award for Festivals and Events and went on to win the Gold for the Festivals & Events category at the Australian Tourism Awards held in April 2015.
During 2015 Toowoomba Carnival of flowers was elevated to Major Events status through Tourism & Events Queensland and won Gold for the 2014 Queensland Tourism Award for Major Festivals in November 2015.