2024

All events must meet the following criteria;

• only be held during the Toowoomba Carnival of Flowers period

• be open to general attendance (no 18+ only events)

• be operated/owned by an organisation based within Toowoomba Regional Council area

• not only be a static display; there must be interactive activities involved

• be held only within the Toowoomba Regional Council area

• not contain or include gambling activities

• provide access to toilet facilities for attendees, additionally access to food is highly desirable.

Additional criteria must be met for  Option 1 – Floral or Springtime or Regional Produce Focused Events

This option is for once a year events that are held specifically to compliment Toowoomba Carnival of Flowers. Events bursting with feature floral inclusions, celebrating springtime delights and regional produce are encouraged to apply for Option 1.

• be unique and not compete with other similar events at the same time

• have a significant focus on and be relevant to a spring, horticulture and/or floral focus

• enhance Toowoomba’s 'garden city' image

• have capacity and access for coaches to visit (up to 60 patrons at once)

• only be able to be held in spring; events of the same nature/primary focus held throughout the year will not be accepted.

Floral, springtime or regional produce specific focused events marketing package includes:

• a detailed event listing in the Official Print Program (name, short description, date/time, venue, cost, contact details)
• an individual listing on the official TCOF website
• inclusion in a minimum of one TCOF media release
• event information distributed to database of over 400 coach companies
• scopes for potential media famils.
• promotion of the calendar of community events via TCOF social media channels and e-newsletters
• listing on the Toowoomba Visitor Information Centre’s Annual Event Calendar free of charge.  This TVIC calendar is handed out to TCOF attendees at information hubs during TCOF
• Please note- community events marketing does not include reposting of social media posts by individual organisations or events to the TCOF social media channels. 

Floral, springtime or regional produce specific focused events

• events run by not for profit organisations - $25 (GST inc) (proof of not for profit status may be requested)

• events run by commercial operations - $250 (GST inc)

Applications are accepted online through the link listed on the TCOF website. TCOF requires an official application to be submitted for all community events seeking to be included in the marketing.

Please note that space is limited, and the completion of an application form does not guarantee entry in Toowoomba Carnival of Flowers marketing opportunities. Final event inclusions are up to the discretion of Toowoomba Carnival of Flowers organisers. Priority is given to floral featured events.; non floral or non-spring related events are only accepted if room permits.

If your application is successful you will be required to pay the applicable marketing fee. It is estimated that community led events/activations promoted through TCOF marketing receive between $4,000 to $15,000 worth of promotional value. Toowoomba Regional Council proudly owns and operates Toowoomba Carnival of Flowers and is committed to heavily subsidising the costs of advertising for community events that enhance our Garden City image during Toowoomba Carnival of Flowers.

Toowoomba Regional Council will invoice your organisation if your application is successful. Promotion of your event will only be confirmed once the marketing fee has been paid in full.

All successful applications will be required to complete the attached Post Event Report and return it to TCOF within 10 working days of the event ending.

• To maximise promotion opportunities of your event please also register your event on the free Toowoomba Regional Council Events Register
• Your event is open to any timeframe that best corresponds with your circumstances.  Key dates and flagship TCOF events to remember will be the Festival of Food & Wine Friday – Sunday 13-15 September and the popular Grand Central Floral Parade on Saturday 21 September.
• If you have any questions call the Toowoomba Carnival of Flowers office on (07) 4688 6661 or email info@tcof.com.au

All events must meet the following criteria;

• only be held during the Toowoomba Carnival of Flowers period

• be open to general attendance (no 18+ only events)

• be operated/owned by an organisation based within Toowoomba Regional Council area

• not only be a static display; there must be interactive activities involved

• be held only within the Toowoomba Regional Council area

• not contain or include gambling activities

• provide access to toilet facilities for attendees, additionally access to food is highly desirable

Option 2 – General events  marketing package includes:

• a mention in the TCOF official program and website of your event and link to your event’s separate website or social media page
• an individual listing on the official TCOF website
• listing on the Toowoomba Visitor Information Centre’s Annual Event Calendar free of charge.  This TVIC calendar is handed out to TCOF attendees at information hubs during TCOF
• Please note- community events marketing does not include reposting of social media posts by individual organisations or events to the TCOF social media channels. 

$250 (GST inc) per event listing

Applications are accepted online through the link listed on the TCOF website. TCOF requires an official application to be submitted for all community events seeking to be included in the marketing.

Please note that space is limited, and the completion of an application form does not guarantee entry in Toowoomba Carnival of Flowers marketing opportunities. Final event inclusions are up to the discretion of Toowoomba Carnival of Flowers organisers. Priority is given to floral featured events.; non floral or non-spring related events are only accepted if room permits.

If your application is successful you will be required to pay the applicable marketing fee. It is estimated that community led events/activations promoted through TCOF marketing receive between $4,000 to $15,000 worth of promotional value. Toowoomba Regional Council proudly owns and operates Toowoomba Carnival of Flowers and is committed to heavily subsidising the costs of advertising for community events that enhance our Garden City image during Toowoomba Carnival of Flowers.

Toowoomba Regional Council will invoice your organisation if your application is successful. Promotion of your event will only be confirmed once the marketing fee has been paid in full.

All successful applications will be required to complete the attached Post Event Report and return it to TCOF within 10 working days of the event ending.

• To maximise promotion opportunities of your event please also register your event on the free Toowoomba Regional Council Events Register
• Your event is open to any timeframe that best corresponds with your circumstances.  Key dates and flagship TCOF events to remember will be the Festival of Food & Wine Friday – Sunday 13-15 September and the popular Grand Central Floral Parade on Saturday 21 September.
• If you have any questions call the Toowoomba Carnival of Flowers office on (07) 4688 6661 or email info@tcof.com.au